Paris Hilton at it again……….

Posted on February 28, 2010


Awhile ago I wrote about the Brazilian beer Devassa  and their choice to hire Paris Hilton as an ‘ambassador’ for their brand. 

 Devassa, which means sexy in Portuguese,  features a scantily clad lady with come to bed eyes on all of it’s packaging so it’s no surprise that they have produced an advert that features the aforementioned Ms Hilton writhing provocatively against a window whilst rubbing herself all over with a can of beer.   
Now I’m no prude but it does really bother me that beer ads continue to treat women as sex objects, which in turn stops women choosing to drink beer. And this time it seems I’m not alone as the advert has created a lot of conroversy in Brazil with a government official for women’s affairs calling for the ad to be taken off air due to its sexist undertones.

“It’s an ad that devalues women – in particular, blonde women. The problem with the ad isn’t a lack of clothing, but its sensual nature,” said a spokesperson.

So what do you think, are people being over sensitive or should the ad be banned?