Browsing All Posts filed under »Sexist Beer Marketing«

Time Gentlemen, please

July 5, 2012


Last week Zak Avery tweeted Sophie Atherton, Melissa Cole and me a picture of  Robinson’s Dizzy Blonde, newly launched in bottle, no doubt expecting us to combust in a cloud of lavender scented, feminist rage. Dizzy Blonde has been a big success for Robinson’s since its launch in 2007 and is currently enjoying 20% growth, in […]

Friday I’m in Love

May 18, 2012


Beer advertising can be varied at best. TV is an expensive medium so sadly not open to the smaller craft brewers that might  produce something innovative and stylish so we’re mostly subject to the same old “beers for real men” sexist tripe that so annoys women and puts them off beer altogether. Think Bombardier “Bang […]

You didn’t think I wouldn’t say anything……..

August 25, 2010


With my latest foray back into the world of blogging it would be remiss of me not to mention the sexist tripe that is the new Heineken advert. It is aesthetically very nicely done, clearly they’ve spent some money on it, but seriously, do the marketing team at Heineken still think the only way to […]

How to keep a man……….

April 7, 2010


I haven’t blogged much of late (well at all really), that’s because I’ve been too busy cooking dinners, ironing, darning socks and cleaning the house all whilst maintaining a fresh face of makeup and wearing a full set of Agent Provocateur underwear that I’m ready to allow my hunk of a man to rip off […]

Paris Hilton at it again……….

February 28, 2010


Awhile ago I wrote about the Brazilian beer Devassa  and their choice to hire Paris Hilton as an ‘ambassador’ for their brand.   Devassa, which means sexy in Portuguese,  features a scantily clad lady with come to bed eyes on all of it’s packaging so it’s no surprise that they have produced an advert that features the aforementioned Ms […]

Beer, the choice of women in comfortable shoes……………

February 27, 2010


This week The Ormskirk Baron kindly brought to my attention that  Black Sheep Brewery are hosting a Ladies Food and Beer evening as part of National Cask Ale Week. The idea of a ladies beer tasting event is a great one and one I’m fully behind, with so few women drinking beer anything that makes more try a […]

Not all coverage is good coverage………………

February 15, 2010


It’s a long proven marketing strategy that celebrity endorsement is a great way of raising awareness for your brand launch (look what George Foreman did for healthy grills) but this latest tie up is proof that you need to pick your celebs very carefully – not all coverage is good coverage afterall.  The always stylish, Paris […]