July 3, 2012
Amongst all the fancy infographics Facebook is really quite simple – it’s a space to create a two-way conversation, either brand to person or person to person around things they have a common interest in. A basic rule of thumb is that if people are happy to chat about it in the pub they’re happy […]
June 4, 2012
Time to face facts…beer brands need bloggers and bloggers need beer brands. Bloggers want interesting, new content to keep readers coming back and to attract more readers and beer brands want to reach out to as many relevant people as possible so it should be a mutually beneficial relationship that leaves both sides with a […]
May 15, 2012
After a trial in 100 London pubs last year, Heineken are ramping up the roll out of the Heineken Hub into pubs nationwide, as part of a deal with BT to provide fast, free Wi-Fi. As well as free Wi-Fi lucky pub goers can enjoy exclusive content from iNewspaper, the Independent’s younger “cooler” sister for those people […]
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